Road to Re-Election

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In the city of Sumida (Tokyo) where traditional cultural norms are the rule, Noemi Inoue has set out to change the city’s political landscape. She’s become the first non-Japanese woman in Japan to be elected to political office. Born in Bolivia, she pursued a high profile career at the Banco Central de Bolivia before landing a prestigious position at the United Nations in New York. That’s where she met her Japanese husband and eventually moved to Japan. She was elected to Sumida City Council on a platform of rejuvenating the city through tourism in the run-up to the 2020 Tokyo Olympics.

Director Deborah DeSnoo
Location Japan
Duration 28 min.
Genre Social Issues / Politics / Minority
Air Date (JST) Monday, June 6, 2015
Monday, August 15, 2016 *rerun

About Director

Deborah DeSnoo

Deborah DeSnoo


Graduated NYU 1978
American Film Institute 1993
An award winning film and theater director/ producer, writer, actor and voice narrator, Deborah Ann DeSnoo is now based in Tokyo, Japan.
She is in development on a project with an American Producer on a program exploring the African presence in Japan during the era of Oda Nobunaga which is scheduled to begin production in 2016.
She is now in production on a program for NHK World News - Journeys in Japan featuring the Resurgence of Iwate and the people who have made it possible. The program is scheduled to be broadcast in February of 2015.


Iwate: Road to Recovery, 2014
Japan: Memoirs of a Secret Empire, 2004
Skeletons in the Closet (Japanese version 2008. International version 2010)