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May 5, Sat.

Content Expo Tokyo

Whether hand-drawn or digital, cutting-edge or classic, all the hottest characters and IP are on display at Content Expo Tokyo, a massive event for content creators, distributors and related industries. Our ery own colorful character, Brian Hughes will show you the latest kawaii IPs and the products that feature them "On Site."

Schedule: Apr. 4 - 6, 2018
Location: Tokyo Big Sight

It's safe to say that characters from Japan are recognizable worldwide, and character tie-ins with media, marketing, and of course merchandise are big business in Japan. Although Content Expo is organized into eight separate specialty events, we mainly focused on the bright colors and bright ideas of "Licensing Japan." Be on the lookout for up-and-coming talent because an artist featured in our coverage of last year's event got a major client as a result of being seen on the show! Highlights this year include a lineup of items with a kabuki theme, washi paper products that feature a variety of original designs, merchandising ideas for a popular candy mascot, one of the most iconic videogame characters, products born from the character stamps of a mobile messaging service, works by budding character creators, and the whimsical world of an artist with a connection to the 2020 Tokyo Olympic Games.

  • Content Expo Tokyo
  • Content Expo Tokyo
  • Content Expo Tokyo
  • Content Expo Tokyo
  • Content Expo Tokyo
  • Content Expo Tokyo
  • Content Expo Tokyo
  • Content Expo Tokyo

Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

- Shochiku Co., Ltd.
4-1-1 Tsukiji Chuo-ku, Tokyo 104-8422 JAPAN

- Haibara Co., Ltd.
2-10-5 Nihombashi, Chuo-ku, Tokyo 103-0027 JAPAN

- Fujiya Co., Ltd.
2-5-8 Otsuka, Bunkyo-ku, Tokyo 112-0012 JAPAN

- Bandai Namco Entertainment Inc.
5-37-8 Shiba, Minato-ku, Tokyo 108-0014 JAPAN

- Line Friends Japan.
JR Shinjuku Miraina Tower 23F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo 160-0022 JAPAN

- Narumi Sakagawa
1-21-7 Nishijonan, Oyama City, Tochigi 323-0820 JAPAN

- Uetanihuhu
C-2 2799 Kozu, Odawara City, Kanagawa Prefecture 256-0812 JAPAN

- Ryo Taniguchi
6-15-8-102 Befu, Jyounan-ku, Fukuoka City, Fukuoka Prefecture 814-0104 JAPAN

The High End of the Stick

Chopsticks are pretty common no matter what country you're in, but the chopsticks we introduce in our "+Style" segment are uncommon to say the least. Made with premium materials by master craftspeople, they may be pricey, but they're worth it, and they just might be the last pair of chopsticks you'll ever use.

Marunao's chopsticks are known for being durable and more comfortable to use than any other chopsticks. Their tips are very thin - with a diameter of only 1.5mm - so that, according to company president Takahiro Fukuda, you can "forget them when you put food in your mouth." The tips also have an eight-sided shape that makes food easier to pick up. And the middle portions have sixteen-sided cross-sections to give the part held in the hand a shape that has a firm grip yet fits comfortably. The intricate work that goes into making these high-end chopsticks is such that Mr. Fukuda and one other craftsperson are the only two who can make them, as it requires at least 10 years of experience. The company also has begun taking on the challenge of making cutlery pieces a few years ago. According to their customers, once you try Marunao's chopsticks, you'll never go back to anything else.

  • The High End of the Stick
  • The High End of the Stick
  • The High End of the Stick
  • The High End of the Stick
  • The High End of the Stick
  • The High End of the Stick
  • The High End of the Stick
  • The High End of the Stick

Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

- Marunao Co., Ltd.
1662-1 Yada, Sanjo City, Niigata Prefecture 959-1107 JAPAN

Coat Your Home with Comfort

In this installment of "Special Report," Matthew Masaru Barron checks out a unique insulative coating developed in collaboration with JAXA, the Japanese space administration. It's already being used to warm houses, applied just like normal household paint and only 1mm thick, and hearts, around the globe.

Created by Nissin Sangyo in collaboration with JAXA, Gaina is a special coating that's applied on the walls and roofs of buildings just like ordinary household paint. It also looks like regular paint but it's made from a combination of two types of ceramic. Not only does it shut off heat, it also has superior heat dissipating properties, and it even blocks out sound! The coating was developed by company president Tatsujiro Ishiko, who spent years coming up with the perfect size and shape for the ceramic particles. The result of Nissin Sangyo's efforts received the 2017 Energy Conservation Grand Prize. The company believes Gaina will help fight global warming and has the dream of coating all the buildings in the world with it. And they're off to a good start, as it is currently being used in 50 countries. Plans are also underway to release consumer products pre-coated with Gaina.

  • Coat Your Home with Comfort
  • Coat Your Home with Comfortl
  • Coat Your Home with Comfort
  • Coat Your Home with Comfort
  • Coat Your Home with Comfort
  • Coat Your Home with Comfort
  • Coat Your Home with Comfort
  • Coat Your Home with Comfort

Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

- Nissin Sangyo Co., Ltd.
2-15-7 Sakashita, Itabashi-ku, Tokyo 174-0043 JAPAN

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