Facebook is reviewing its content policies amid nationwide protests over the death of George Floyd in police custody.
The decision by Facebook comes after US President Donald Trump posted a message on social media on May 29. He wrote that "when the looting starts, the shooting starts."
Twitter labeled the post with a warning, but Facebook did not take any action on it.
Facebook's employees opposed the company's inaction by staging a virtual strike.
On Friday, CEO Mark Zuckerberg issued a statement saying that "the decision I made last week has left many angry, disappointed and hurt."
He vowed to fight for racial justice and consider tightening controls on posts that are related to the use of force by the state.
Snapchat has decided to stop promoting Trump's account, which it worries could incite violence.
Facebook's decision may draw a further backlash from the president, who has criticized Twitter and Snapchat.